{"id":1579,"date":"2022-08-18T09:55:30","date_gmt":"2022-08-18T07:55:30","guid":{"rendered":"https:\/\/www.mediagroup-obi.de\/wir-fuer-sie\/"},"modified":"2023-08-23T13:27:30","modified_gmt":"2023-08-23T11:27:30","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.mediagroup-obi.de\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"<div class=\"gb-container gb-container-86601f99 hero-container\"><div class=\"gb-inside-container\">\n\n<figure class=\"gb-block-image gb-block-image-4d154765\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"809\" class=\"gb-image gb-image-4d154765 hero-container--desktop\" src=\"https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/09\/OFMG_Wir-fuer-Sie_Desktop-scaled.jpg\" alt=\"\" title=\"OFMG_Wir-fuer-Sie_Desktop\" srcset=\"https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/09\/OFMG_Wir-fuer-Sie_Desktop-300x95.jpg 300w, https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/09\/OFMG_Wir-fuer-Sie_Desktop-1024x324.jpg 1024w, https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/09\/OFMG_Wir-fuer-Sie_Desktop-768x243.jpg 768w, https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/09\/OFMG_Wir-fuer-Sie_Desktop-1536x485.jpg 1536w, https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/09\/OFMG_Wir-fuer-Sie_Desktop-2048x647.jpg 2048w, https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/09\/OFMG_Wir-fuer-Sie_Desktop-scaled.jpg 2560w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f6efdec8\"><img loading=\"lazy\" decoding=\"async\" width=\"1524\" height=\"1136\" class=\"gb-image gb-image-f6efdec8 hero-container--mobile\" src=\"https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/09\/OFMG_Wir-fuer-Sie_mobile.jpg\" alt=\"\" title=\"OFMG_Wir-fuer-Sie_mobile\" srcset=\"https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/09\/OFMG_Wir-fuer-Sie_mobile-300x224.jpg 300w, https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/09\/OFMG_Wir-fuer-Sie_mobile-1024x763.jpg 1024w, https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/09\/OFMG_Wir-fuer-Sie_mobile-768x572.jpg 768w, https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/09\/OFMG_Wir-fuer-Sie_mobile.jpg 1524w\" sizes=\"auto, (max-width: 1524px) 100vw, 1524px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-9e223f19 has-heading-broken pb-0\" id=\"welcome\"><div class=\"gb-inside-container\">\n\n<div><h1>About us<\/h1><\/div>\n\n\n\n<p>OBI First Media Group is the retail media subsidiary of the OBI Group. We are leading retail media providers in the Home &amp; Garden sector. Our unrivaled expertise in the individual customer journeys of our customers allows us to provide them with all of their touchpoints, whenever and wherever they need them. We help customers throughout Germany and in Austria, the Czech Republic, Hungary, Poland and Slovakia.\u00a0<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-fac688ca pt-0\" id=\"handlungsfelder\"><div class=\"gb-inside-container\">\n\n<p class=\"full-width\">We offer support in four core areas with our unique product portfolio:<br><br><\/p>\n\n\n\n<div class=\"wp-block-columns full-width-line-container is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\" id=\"jorneys\">\n<div class=\"wp-block-column is-vertically-aligned-center line-container is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<h3 class=\"wp-block-heading decorated\"><strong><strong>UNDERSTANDING CUSTOMER JOURNEYS<\/strong><\/strong><\/h3>\n\n\n\n<h5 class=\"wp-block-heading decorated\">WANT TO LEARN MORE ABOUT WHICH CUSTOMERS YOU\u2019RE REACHING AT WHICH TOUCHPOINTS ON THE CUSTOMER JOURNEY?<\/h5>\n\n\n\n<p>And, importantly, how to utilize this potential? You\u2019ve come to the right place! Our Insight Solutions platform combined with our storyline and setup consultations for your digital campaigns provide detailed insights into<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>which products and touchpoints are relevant to which customers for which Home &amp; Garden topics,<\/li>\n\n\n\n<li>when and where your products are selling<\/li>\n\n\n\n<li>and, of course, how to optimize your campaign performance.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/09\/weiterentwicklung-orange.svg\" alt=\"\" class=\"wp-image-1120\" height=\"350\"\/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns full-width-line-container full-width-line-container--cut full-width-line-container--left is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\" id=\"marke\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/09\/marke-staerken.svg\" alt=\"\" class=\"wp-image-1117\" height=\"350\"\/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center line-container is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<h3 class=\"wp-block-heading decorated\"><strong><strong>BOOSTING YOUR BRAND IN THE HOME &amp; GARDEN SECTOR<\/strong><\/strong><\/h3>\n\n\n\n<h5 class=\"wp-block-heading decorated\">HOW CAN YOU STRENGTHEN YOUR BRAND?<\/h5>\n\n\n\n<p>By working with us. We help you to individually develop and enhance your brand to maximize reach. We use our strong Home &amp; Garden expertise and a targeted approach to position your brands and products in popular and new environments tailored to the right target audience.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns full-width-line-container full-width-line-container--left is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\" id=\"erfolge\">\n<div class=\"wp-block-column is-vertically-aligned-center line-container is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<h3 class=\"wp-block-heading decorated\"><strong><strong>ENSURING LONG-TERM SALES SUCCESS<\/strong><\/strong><\/h3>\n\n\n\n<h5 class=\"wp-block-heading decorated\">WHAT COMES AFTER SUCCESS?<\/h5>\n\n\n\n<p>More success! OBI First Media Group offers support with targeted sales campaigns, e.g. during peak season, helping you make relevant decisions on your product range and important deadlines.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/09\/vertiebserfolg-sichern.svg\" alt=\"\" class=\"wp-image-1122\" height=\"350\"\/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns full-width-line-container full-width-line-container--cut full-width-line-container--cut--middle is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\" id=\"potenziale\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/09\/wachstumspotentiale.svg\" alt=\"\" class=\"wp-image-1125\" height=\"350\"\/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center line-container is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<h3 class=\"wp-block-heading decorated\"><strong><strong>IDENTIFYING AND EXPLOITING GROWTH POTENTIAL<\/strong><\/strong><\/h3>\n\n\n\n<h5 class=\"wp-block-heading decorated\">HOW CAN YOU GROW YOUR BRAND?<\/h5>\n\n\n\n<p>Let&#8217;s find out together. With vast expertise gained from hundreds of individual use cases, we can help you identify growth potential among your target audiences. We then take this information as a basis for delving into new growth areas for your product innovations and products with targeted retail media measures.<\/p>\n<\/div>\n<\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>About us OBI First Media Group is the retail media subsidiary of the OBI Group. We are leading retail media providers in the Home &amp; Garden sector. Our unrivaled expertise in the individual customer journeys of our customers allows us to provide them with all of their touchpoints, whenever and wherever they need them. We &#8230; <a title=\"About us\" class=\"read-more\" href=\"https:\/\/www.mediagroup-obi.de\/en\/about-us\/\" aria-label=\"More on About us\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1579","page","type-page","status-publish"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>About us | OBI Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediagroup-obi.de\/en\/about-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About us | OBI Advertising\" \/>\n<meta property=\"og:description\" content=\"About us OBI First Media Group is the retail media subsidiary of the OBI Group. 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