{"id":1588,"date":"2026-04-16T14:00:08","date_gmt":"2026-04-16T12:00:08","guid":{"rendered":"https:\/\/www.mediagroup-obi.de\/insights-solutions\/"},"modified":"2026-04-16T14:54:38","modified_gmt":"2026-04-16T12:54:38","slug":"insights-solutions","status":"publish","type":"page","link":"https:\/\/www.mediagroup-obi.de\/en\/insights-solutions\/","title":{"rendered":"Insights Solutions"},"content":{"rendered":"<div class=\"gb-container gb-container-d14a9ad3 hero-container\"><div class=\"gb-inside-container\">\n\n<figure class=\"gb-block-image gb-block-image-6dc668af\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"809\" class=\"gb-image gb-image-6dc668af hero-container--desktop\" src=\"https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/09\/OFMG_Data-und-Insights_Desktop-scaled.jpg\" alt=\"\" title=\"OFMG_Data-und-Insights_Desktop\" srcset=\"https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/09\/OFMG_Data-und-Insights_Desktop-300x95.jpg 300w, https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/09\/OFMG_Data-und-Insights_Desktop-1024x324.jpg 1024w, https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/09\/OFMG_Data-und-Insights_Desktop-768x243.jpg 768w, https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/09\/OFMG_Data-und-Insights_Desktop-1536x485.jpg 1536w, https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/09\/OFMG_Data-und-Insights_Desktop-2048x647.jpg 2048w, https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/09\/OFMG_Data-und-Insights_Desktop-scaled.jpg 2560w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d1c6d06d\"><img loading=\"lazy\" decoding=\"async\" width=\"1524\" height=\"1136\" class=\"gb-image gb-image-d1c6d06d hero-container--mobile\" src=\"https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/09\/OFMG_Data-und-Insights_mobile.jpg\" alt=\"\" title=\"OFMG_Data-und-Insights_mobile\" srcset=\"https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/09\/OFMG_Data-und-Insights_mobile-300x224.jpg 300w, https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/09\/OFMG_Data-und-Insights_mobile-1024x763.jpg 1024w, https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/09\/OFMG_Data-und-Insights_mobile-768x572.jpg 768w, https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/09\/OFMG_Data-und-Insights_mobile.jpg 1524w\" sizes=\"auto, (max-width: 1524px) 100vw, 1524px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-c984963a has-heading-broken\" id=\"welcome-data-insights\"><div class=\"gb-inside-container\">\n\n<div><h1>INSIGHTS SOLUTIONS<\/h1><\/div>\n\n\n\n<p>Discover our 360\u00b0 insight platform. Keep track of your target audience and product range at OBI with exclusive access to the insight platform. Compare market trends, learn more about your customers\u2019 purchasing habits and identify potential. We hold the answers to your questions. OBI Advertising helps you generate valuable insights from data in the process. Get in touch for a personal consultation on our insight solutions and insight platform.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-a9808ec9\"><div class=\"gb-inside-container\">\n<nav class=\"no-wrap wp-block-navigation is-nowrap is-layout-flex wp-container-core-navigation-is-layout-1 wp-block-navigation-is-layout-flex\" aria-label=\"Submenu Insights Solutions\"><\/nav>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-b94e6ac2\" id=\"retail-insights\"><div class=\"gb-inside-container\">\n\n<h3 class=\"wp-block-heading decorated decorated--cyan\">Retail Insights<\/h3>\n\n\n\n<p>Generate valuable insights for your business at the click of a mouse. Use numerous filters and functions to analyze data according to your requirements. All data can also easily be exported as prepared reports and raw data.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-568b9615 pt-0\"><div class=\"gb-inside-container\">\n\n<div class=\"wp-block-columns full-width-line-container full-width-line-container--left is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1008\" height=\"613\" src=\"https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/12\/sales-performance-insights.png\" alt=\"\" class=\"wp-image-1607\" srcset=\"https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/12\/sales-performance-insights-300x182.png 300w, https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/12\/sales-performance-insights-768x467.png 768w, https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/12\/sales-performance-insights.png 1008w\" sizes=\"auto, (max-width: 1008px) 100vw, 1008px\" \/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top line-container is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h3 class=\"wp-block-heading decorated\" style=\"font-style:normal;font-weight:700;text-transform:uppercase\">SALES PERFORMANCE INSIGHTS<\/h3>\n\n\n\n<p>Maintain an overview with sales figures from our stores and online store updated on a weekly basis and analyze your targets along with the success of marketing and sales activities. Our interactive dashboards give you quick and easy access to valuable insights to derive measures based on facts.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top full-width-line-container full-width-line-container--cut is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top line-container is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h3 class=\"wp-block-heading decorated\" style=\"font-style:normal;font-weight:700;text-transform:uppercase\">Category Development Insights<\/h3>\n\n\n\n<p>Improve your knowledge of marketing trends with comparative values from the entire category updated on a monthly basis.<\/p>\n\n\n\n<p>Learn more about the composition of OBI&#8217;s main product groups and the development of product ranges at OBI stores and on the OBI online store.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1008\" height=\"613\" src=\"https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/09\/OOF-22-0043-OFMG-B2B-Case-Film-Website-Costumer_Insights_Top_Cross_Sell_Warengruppen-Desktop-1.jpg\" alt=\"\" class=\"wp-image-1346\" srcset=\"https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/09\/OOF-22-0043-OFMG-B2B-Case-Film-Website-Costumer_Insights_Top_Cross_Sell_Warengruppen-Desktop-1-300x182.jpg 300w, https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/09\/OOF-22-0043-OFMG-B2B-Case-Film-Website-Costumer_Insights_Top_Cross_Sell_Warengruppen-Desktop-1-768x467.jpg 768w, https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/09\/OOF-22-0043-OFMG-B2B-Case-Film-Website-Costumer_Insights_Top_Cross_Sell_Warengruppen-Desktop-1.jpg 1008w\" sizes=\"auto, (max-width: 1008px) 100vw, 1008px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns full-width-line-container full-width-line-container--left is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1008\" height=\"613\" src=\"https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/12\/OOF-22-0043-OFMG-B2B-Case-Film-Website-Category_operations-insights-Desktop.jpg\" alt=\"\" class=\"wp-image-1608\" srcset=\"https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/12\/OOF-22-0043-OFMG-B2B-Case-Film-Website-Category_operations-insights-Desktop-300x182.jpg 300w, https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/12\/OOF-22-0043-OFMG-B2B-Case-Film-Website-Category_operations-insights-Desktop-768x467.jpg 768w, https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2022\/12\/OOF-22-0043-OFMG-B2B-Case-Film-Website-Category_operations-insights-Desktop.jpg 1008w\" sizes=\"auto, (max-width: 1008px) 100vw, 1008px\" \/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top line-container is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h3 class=\"wp-block-heading decorated\" style=\"font-style:normal;font-weight:700;text-transform:uppercase\">Operations Insights<\/h3>\n\n\n\n<p>Keep track of stock levels for your products at OBI stores. Make strategic and operational decisions based on historical stock trends and current the current stock situation.<\/p>\n<\/div>\n<\/div>\n\n<\/div><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>INSIGHTS SOLUTIONS Discover our 360\u00b0 insight platform. Keep track of your target audience and product range at OBI with exclusive access to the insight platform. Compare market trends, learn more about your customers\u2019 purchasing habits and identify potential. We hold the answers to your questions. OBI Advertising helps you generate valuable insights from data in &#8230; <a title=\"Insights Solutions\" class=\"read-more\" href=\"https:\/\/www.mediagroup-obi.de\/en\/insights-solutions\/\" aria-label=\"More on Insights Solutions\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1588","page","type-page","status-publish"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Insights Solutions | OBI Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediagroup-obi.de\/en\/insights-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insights Solutions | OBI Advertising\" \/>\n<meta property=\"og:description\" content=\"INSIGHTS SOLUTIONS Discover our 360\u00b0 insight platform. Keep track of your target audience and product range at OBI with exclusive access to the insight platform. Compare market trends, learn more about your customers\u2019 purchasing habits and identify potential. We hold the answers to your questions. OBI Advertising helps you generate valuable insights from data in ... 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