{"id":1613,"date":"2023-04-17T16:17:49","date_gmt":"2023-04-17T14:17:49","guid":{"rendered":"https:\/\/www.mediagroup-obi.de\/presse\/"},"modified":"2026-04-16T14:53:37","modified_gmt":"2026-04-16T12:53:37","slug":"press","status":"publish","type":"page","link":"https:\/\/www.mediagroup-obi.de\/en\/press\/","title":{"rendered":"Press"},"content":{"rendered":"<div class=\"gb-container gb-container-d14a9ad3 hero-container\"><div class=\"gb-inside-container\">\n\n<figure class=\"wp-block-image size-full hero-container--desktop\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"324\" src=\"https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2026\/04\/OA_Presse_Bild.jpg\" alt=\"\" class=\"wp-image-2812\" srcset=\"https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2026\/04\/OA_Presse_Bild-300x95.jpg 300w, https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2026\/04\/OA_Presse_Bild-768x243.jpg 768w, https:\/\/www.mediagroup-obi.de\/wp-content\/uploads\/2026\/04\/OA_Presse_Bild.jpg 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-9e223f19 has-heading-broken\"><div class=\"gb-inside-container\">\n\n<div><h1>News from OBI Advertising<\/h1><\/div>\n\n\n\n<p>Here you will find the latest news and press releases from the universe of OBI Advertising.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-547b8c05\"><div class=\"gb-inside-container\">\n<nav class=\"no-wrap submenu wp-block-navigation is-nowrap is-layout-flex wp-container-core-navigation-is-layout-1 wp-block-navigation-is-layout-flex\" aria-label=\"Submenu Presse\"><ul class=\"wp-block-navigation__container  no-wrap submenu wp-block-navigation\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"#2023\"><span class=\"wp-block-navigation-item__label\">2023<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"#2022\"><span class=\"wp-block-navigation-item__label\">2022<\/span><\/a><\/li><\/ul><\/nav>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-daa855bf\" id=\"2023\"><div class=\"gb-inside-container\">\n\n<h2 class=\"wp-block-heading\">Press releases 2023<\/h2>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-fbe945d4 border-bottom border-bottom--30\"><div class=\"gb-inside-container\">\n\n<h3 class=\"wp-block-heading decorated decorated--cyan\">Absatzwirtschaft Online: Data Driven Marketing: So war das Quarterly<\/h3>\n\n\n\n<div class=\"wp-block-buttons btn--marginTop btn--alignLeft is-horizontal is-nowrap is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.absatzwirtschaft.de\/data-driven-marketing-so-war-das-quarterly-246168\/\" target=\"_blank\" rel=\"noreferrer noopener\">MEHR ERFAHREN<\/a><\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-e3ab4603 border-bottom border-bottom--70\"><div class=\"gb-inside-container\">\n\n<h3 class=\"wp-block-heading decorated decorated--cyan\">IDOOH: Retail Media: Mit DOOH von Online in die Stores<\/h3>\n\n\n\n<div class=\"wp-block-buttons btn--marginTop btn--alignLeft is-horizontal is-nowrap is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/idooh.blog\/retail-media-mit-dooh-von-online-in-die-stores\/\" target=\"_blank\" rel=\"noreferrer noopener\">MEHR ERFAHREN<\/a><\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-e98a5edf border-bottom border-bottom--50\"><div class=\"gb-inside-container\">\n\n<h3 class=\"wp-block-heading decorated decorated--cyan\">Absatzwirtschaft Online: Die Amazon-Konkurrenz gibt jetzt richtig Gas<\/h3>\n\n\n\n<div class=\"wp-block-buttons btn--marginTop btn--alignLeft is-horizontal is-nowrap is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.absatzwirtschaft.de\/die-amazon-konkurrenz-gibt-jetzt-richtig-gas-244782\/\" target=\"_blank\" rel=\"noreferrer noopener\">MEHR ERFAHREN<\/a><\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-76a3df7b border-bottom border-bottom--30\"><div class=\"gb-inside-container\">\n\n<h3 class=\"wp-block-heading decorated decorated--cyan\">Online PC (CH): Warum Retail Media bald in jeden Mediaplan geh\u00f6rt<\/h3>\n\n\n\n<div class=\"wp-block-buttons btn--marginTop btn--alignLeft is-horizontal is-nowrap is-layout-flex wp-container-core-buttons-is-layout-4 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.onlinepc.ch\/business\/e-commerce\/retail-media-bald-in-mediaplan-gehoert-2847843.html\" target=\"_blank\" rel=\"noreferrer noopener\">MEHR ERFAHREN<\/a><\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-9bd49cf2 border-bottom border-bottom--60\"><div class=\"gb-inside-container\">\n\n<h3 class=\"wp-block-heading decorated decorated--cyan\">Internet World Business: Warum Retail Media bald in jeden Mediaplan geh\u00f6rt<\/h3>\n\n\n\n<div class=\"wp-block-buttons btn--marginTop btn--alignLeft is-horizontal is-nowrap is-layout-flex wp-container-core-buttons-is-layout-5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/wp-content\/uploads\/2023\/04\/06_Warum-Retail-Media-bald-in-jeden-Mediaplan-gehoert-internetworld.de_.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">MEHR ERFAHREN<\/a><\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-21274a22 border-bottom border-bottom--30\"><div class=\"gb-inside-container\">\n\n<h3 class=\"wp-block-heading decorated decorated--cyan\">W&amp;V: WARUM RETAIL MEDIA BALD IN JEDEN MEDIAPLAN GEH\u00d6RT<\/h3>\n\n\n\n<div class=\"wp-block-buttons btn--marginTop btn--alignLeft is-horizontal is-nowrap is-layout-flex wp-container-core-buttons-is-layout-6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/wp-content\/uploads\/2023\/04\/05_Moonova-2023_-Warum-Retail-Media-bald-in-jeden-Mediaplan-gehoert-_-WV.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">MEHR ERFAHREN<\/a><\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-738038ed border-bottom border-bottom--40\"><div class=\"gb-inside-container\">\n\n<h3 class=\"wp-block-heading decorated decorated--cyan\">Video: Internet World Business Experten-Talk: Retail Media, woher kommt der Erfolg?<\/h3>\n\n\n\n<div class=\"wp-block-buttons btn--marginTop btn--alignLeft is-horizontal is-nowrap is-layout-flex wp-container-core-buttons-is-layout-7 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/commerce-briefing.internetworld.de\/retail-media\/video\" target=\"_blank\" rel=\"noreferrer noopener\">MEHR ERFAHREN<\/a><\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-b28bc442 border-bottom border-bottom--30\"><div class=\"gb-inside-container\">\n\n<h3 class=\"wp-block-heading decorated decorated--cyan\">Internet World Business Commerce Briefing: Wie Brands von Retail Media profitieren<\/h3>\n\n\n\n<div class=\"wp-block-buttons btn--marginTop btn--alignLeft is-horizontal is-nowrap is-layout-flex wp-container-core-buttons-is-layout-8 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/commerce-briefing.internetworld.de\/retail-media\/advertiser-und-marken\" target=\"_blank\" rel=\"noreferrer noopener\">MEHR ERFAHREN<\/a><\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-e2387434 border-bottom border-bottom--50\"><div class=\"gb-inside-container\">\n\n<h3 class=\"wp-block-heading decorated decorated--cyan\">Podcast: Digitalexperten \u2013 der BVDW-Podcast \/ Deep-Dive Retail Media mit Patricia Grundmann<\/h3>\n\n\n\n<div class=\"wp-block-buttons btn--marginTop btn--alignLeft is-horizontal is-nowrap is-layout-flex wp-container-core-buttons-is-layout-9 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.bvdw.org\/podcast\/?utm_source=social-media&amp;utm_medium=linkedin&amp;utm_campaign=BVDWPOD\" target=\"_blank\" rel=\"noreferrer noopener\">ZUM PODCAST<\/a><\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-639e994e\" id=\"2022\"><div class=\"gb-inside-container\">\n\n<h2 class=\"wp-block-heading\">Pressemitteilungen 2022<\/h2>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-5cd04caf border-bottom border-bottom--70\"><div class=\"gb-inside-container\">\n\n<h3 class=\"wp-block-heading decorated decorated--cyan\">Adzine: Inhouse-Abteilungen, Netzwerke, Daten \u2013 Retail Media wird erwachsen<\/h3>\n\n\n\n<div class=\"wp-block-buttons btn--marginTop btn--alignLeft is-horizontal is-nowrap is-layout-flex wp-container-core-buttons-is-layout-10 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.adzine.de\/2023\/01\/inhouse-abteilungen-netzwerke-daten-retail-media-wird-erwachsen\/\" target=\"_blank\" rel=\"noreferrer noopener\">MEHR ERFAHREN<\/a><\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-3b64ed67 border-bottom border-bottom--30\"><div class=\"gb-inside-container\">\n\n<h3 class=\"wp-block-heading decorated decorated--cyan\">W&amp;V: Walmarts neue Welten<\/h3>\n\n\n\n<div class=\"wp-block-buttons btn--marginTop btn--alignLeft is-horizontal is-nowrap is-layout-flex wp-container-core-buttons-is-layout-11 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/wp-content\/uploads\/2023\/04\/04_wuv_obi.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">MEHR ERFAHREN<\/a><\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-04980362 border-bottom border-bottom--50\"><div class=\"gb-inside-container\">\n\n<h3 class=\"wp-block-heading decorated decorated--cyan\">Video: W&amp;V Chefredaktuers-Talk: Crashkurs Retail Media mit Patricia Grundmann<\/h3>\n\n\n\n<div class=\"wp-block-buttons btn--marginTop btn--alignLeft is-horizontal is-nowrap is-layout-flex wp-container-core-buttons-is-layout-12 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/executive-briefing.wuv.de\/retailmedia\/chrt\" target=\"_blank\" rel=\"noreferrer noopener\">MEHR ERFAHREN<\/a><\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-eb3329df border-bottom border-bottom--40\"><div class=\"gb-inside-container\">\n\n<h3 class=\"wp-block-heading decorated decorated--cyan\">W&amp;V Executive Briefing: Retail Media<\/h3>\n\n\n\n<div class=\"wp-block-buttons btn--marginTop btn--alignLeft is-horizontal is-nowrap is-layout-flex wp-container-core-buttons-is-layout-13 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/wp-content\/uploads\/2023\/04\/03_wuv_online_obi_retail_executivebriefing.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">MEHR ERFAHREN<\/a><\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-7b7308f4 border-bottom border-bottom--70\"><div class=\"gb-inside-container\">\n\n<h3 class=\"wp-block-heading decorated decorated--cyan\">Horizont: Retail Media: Das Tempo wird noch steigen<\/h3>\n\n\n\n<div class=\"wp-block-buttons btn--marginTop btn--alignLeft is-horizontal is-nowrap is-layout-flex wp-container-core-buttons-is-layout-14 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/wp-content\/uploads\/2023\/04\/02_horizont_obi_patriciagrundmann.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">MEHR ERFAHREN<\/a><\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-06556d7b border-bottom border-bottom--30\"><div class=\"gb-inside-container\">\n\n<h3 class=\"wp-block-heading decorated decorated--cyan\">LocationInider: Triple-Win bei Retail Media: Interview mit OBI-Expertin Patricia Grundmann<\/h3>\n\n\n\n<div class=\"wp-block-buttons btn--marginTop btn--alignLeft is-horizontal is-nowrap is-layout-flex wp-container-core-buttons-is-layout-15 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/locationinsider.de\/triple-win-bei-retail-media-interview-mit-obi-expertin-patricia-grundmann\/\" target=\"_blank\" rel=\"noreferrer noopener\">MEHR ERFAHREN<\/a><\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-0f8c7e1d border-bottom border-bottom--60\"><div class=\"gb-inside-container\">\n\n<h3 class=\"wp-block-heading decorated decorated--cyan\">BVDW: Die Retail Media nimmt mit dem BVDW Fahrt auf<\/h3>\n\n\n\n<div class=\"wp-block-buttons btn--marginTop btn--alignLeft is-horizontal is-nowrap is-layout-flex wp-container-core-buttons-is-layout-16 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.bvdw.org\/der-bvdw\/news\/detail\/artikel\/die-retail-media-nimmt-mit-dem-bvdw-fahrt-auf\/\" target=\"_blank\" rel=\"noreferrer noopener\">MEHR ERFAHREN<\/a><\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-7ba8bcb6 border-bottom border-bottom--last\"><div class=\"gb-inside-container\">\n\n<h3 class=\"wp-block-heading decorated decorated--cyan\">Pressemitteilung: OBI Tochterunternehmen \u00f6ffnet erfolgreiches Retail Media Angebot f\u00fcr neue Markenpartner<\/h3>\n\n\n\n<div class=\"wp-block-buttons btn--marginTop btn--alignLeft is-horizontal is-nowrap is-layout-flex wp-container-core-buttons-is-layout-17 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/wp-content\/uploads\/2023\/04\/01_PM_OBI-Tochterunternehmen-oeffnet-erfolgreiches-Retail-Media-Angebot-fuer-neue-Markenpartner.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">MEHR ERFAHREN<\/a><\/div>\n<\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>News from OBI Advertising Here you will find the latest news and press releases from the universe of OBI Advertising. Press releases 2023 Absatzwirtschaft Online: Data Driven Marketing: So war das Quarterly IDOOH: Retail Media: Mit DOOH von Online in die Stores Absatzwirtschaft Online: Die Amazon-Konkurrenz gibt jetzt richtig Gas Online PC (CH): Warum Retail &#8230; <a title=\"Press\" class=\"read-more\" href=\"https:\/\/www.mediagroup-obi.de\/en\/press\/\" aria-label=\"More on Press\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1613","page","type-page","status-publish"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Press - OBI Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediagroup-obi.de\/en\/press\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Press - OBI Advertising\" \/>\n<meta property=\"og:description\" content=\"News from OBI Advertising Here you will find the latest news and press releases from the universe of OBI Advertising. Press releases 2023 Absatzwirtschaft Online: Data Driven Marketing: So war das Quarterly IDOOH: Retail Media: Mit DOOH von Online in die Stores Absatzwirtschaft Online: Die Amazon-Konkurrenz gibt jetzt richtig Gas Online PC (CH): Warum Retail ... 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Press releases 2023 Absatzwirtschaft Online: Data Driven Marketing: So war das Quarterly IDOOH: Retail Media: Mit DOOH von Online in die Stores Absatzwirtschaft Online: Die Amazon-Konkurrenz gibt jetzt richtig Gas Online PC (CH): Warum Retail ... 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